London based label ‘Luv Luv Luv’ have got some of the UK’s most promising artists on their books and they’ve got a busy month ahead with the majority of their affiliates releasing singles.
Shuga – Hey Baby/Sugar
Emma Chitty’s got something to sing about, scrap that, she’s got something to shout about. Someone’s ruffled her feathers and she’s hitting back with this two minute rant-like track that spits angst like a bonfire. Shuga release single ‘Hey Baby’ this week and it’s not one to miss. The London Duo’s debut also features, ‘Sugar’ a song that is well, just a song about the sweet stuff being all around and in your hair. Not too sure how that happened, maybe don’t stand under the piñata, like the kid in the video next time, yeah? There’s still angst in the almost screechy vocal, thriving on vitality and rawness. Worth following.
Spector – Grey Shirt and Tie.
‘So if you want me, you’d better come and find me,’ after this everyone will be after a piece of Fred MacPherson. His trademark specs and delectable voice make him likeable and wonderfully versatile, 2011′s answer to Jarvis Cocker. Even the title sounds like a description of him. Oops, not forgetting the rest of the band, responsible for the hypnotic synths and the echoing atmosphere that bombards this track like pounding thunder. They’re probably going to be no wait; they’re definitely going to be big. One of the stand out tracks of the moment. I love Spector.
Out December 5th.
Theme Park – Milk
Being as fresh as its title (unless your milk is off), this track has a groove that doesn’t give in. It’s an odd one, like a noughties ‘Talking Heads’ revival that got interrupted by Vamps Wkend and the Friendlies in progress. That’s not a bad thing at all; in fact it’s a very good thing. Their uncontrollable tropical essence is fabulous and it’s clear that these London youngsters are not on the road to nowhere, but the road to somewhere. I’m sure they’ll be a favourite for the festival bills next summer. FACT.
Out 12th December